Shaun Casey is a passionate OG vaper and industry advocate. As a business partner at FlavourArt, he proudly manufactures the best flavouring in the world and his flavours are represented inside many of the exhibitors at this show. He founded the Canadian Vape Association in 2014 and over the last decade has stood on the board of every national vape trade association in the USA . He currently is a board member and an executive officer of SFATA.org, the oldest and largest American not for profit vape trade association. Shaun has more direct government relations experience with more direct meetings with the Government, then any other single e-cigarette business executive both in the USA or Canada. He crafted the first federal regulatory framework for vaping creating a unique category outside of tobacco. Vapor is not tobacco. He is one of a few individuals that has led an advocacy org to win a constitutional law suit against the government in a supreme court.

John has a strong background and reputation in the European e-cigarette industry, having held senior executive positions in some of the US and Europe’s biggest companies. As Managing Director of Dyflin Group Consulting, he advises many leading industry analysts, financial institutions and media organisations looking at the vaping and CBD sectors. John is also Director-General and one of the founders of the UK Vaping Industry Association (UKVIA), the UK’s largest vaping Industry association and has advised the UK governments All Party Parliamentary Group on Vaping as well as giving evidence before the UK Science & Technology Committee investigation into the Vaping industry and the Australian Parliaments review on vaping.

John regularly appears on national television, radio as well as national and international print media. John is a popular guest speaker at many of the world’s leading conventions.

Shaun Casey is a passionate OG vaper and industry advocate. As a business partner at FlavourArt, he proudly manufactures the best flavouring in the world and his flavours are represented inside many of the exhibitors at this show. He founded the Canadian Vape Association in 2014 and over the last decade has stood on the board of every national vape trade association in the USA . He currently is a board member and an executive officer of SFATA.org, the oldest and largest American not for profit vape trade association. Shaun has more direct government relations experience with more direct meetings with the Government, then any other single e-cigarette business executive both in the USA or Canada. He crafted the first federal regulatory framework for vaping creating a unique category outside of tobacco. Vapor is not tobacco. He is one of a few individuals that has led an advocacy org to win a constitutional law suit against the government in a supreme court.

Lee has been involved in the vape industry since 2013, working in manufacturing, franchised retail and regulatory compliance. Lee sits on the board of the UKVIA and developed the CORE compliance methodology that many brands use as their base level compliance plan. He started Arcus Compliance in 2017 and now represents many of the largest brands in the industry.

Aron is a product expert in NGP.
Through his company, NGP Trends, he provides businesses with valuable technical insights on the latest developments across vape, heated tobacco and nicotine products. These insights, which support and enable the product and portfolio development of consumer centric products in this space, are shared through monthly reports, consulting and workshops.
His solution for this fast-moving and tech driven category is to unlock consumer value from technology benefits.

Sairah started her career in the UK National Health Service in 2000. She is a qualified health psychologist and a stop smoking clinician with a 16-year track record of supporting smokers within the NHS stop smoking services where she earned a public health and wellbeing award for her successful clinic quit rates.

Due to the higher quit rates she witnessed with e-cigarettes in her clinics, Sairah went on to pursue a career in tobacco harm reduction working for a major multinational vaping company supporting the UK leadership team and then the scientific and regulatory engagement functions between 2018-23.

Currently Sairah is an independent smoking cessation and tobacco harm reduction consultant and advocate and supports clients in the THR space by combining both her corporate and public health knowledge, skills, and experience to achieve effective impact for her clients.

Dr Murphy is a scientific communications and engagement expert with more than 25 years of experience, including 14 years in the tobacco and nicotine sector. She combines a strong academic background – a PhD in chemistry – with broad business and advocacy experience.

Dr Murphy most recently worked for Juul Labs as Head of International Public Health Advocacy and Senior Director of Scientific Communication and Engagement. Prior to that, she was Head of Scientific Media Relations at British American Tobacco. Here, she also held the positions of Scientific Reputation Manager and International Scientific Affairs Manager. Marina is also a former news editor, columnist and reporter specialising in science and technology, and she has written for several high-profile titles including, New Scientist, The Irish Times, BBC Science and Nature, sciencebusiness.net and others.

Before joining the ANDS team as the Director of Government Affairs, Public Policy, & Communications, Mohammad honed his leadership, management, and government engagement skills at the Jordanian Foreign ministry. He started as a diplomat and climbed the ranks from an Assistant to the Chief of Protocol to the Head of Consular Section in Jordanian embassies in both Cairo and Abu Dhabi, before finally landing the role as the Head of External Affairs (JOR & PAA) at Philip Morris International in Jordan.

His go-getter attitude helped him succeed in securing a differentiated Excise Structure for the company's Heated Tobacco product (IQOS) with a 78% reduction compared to conventional cigarettes. He also successfully managed to freeze tax increases on tobacco products in Jordan for two years in a row and headed the Anti-illicit trade and Ant-Diversion function in Jordan, resulting in more than three significant legislative changes in anti-illicit trade laws through his engagement with the Jordanian government.

Here is what Mohammad has to say:

“As a true believer in the role of novel tobacco and electronic nicotine delivery solutions; to switch smokers from conventional smoking to potentially reduced-risk products, advocating governments to discuss, understand, and act towards properly regulating these products, is at the core of my department - to allow smokers access to scientifically-backed nicotine replacement solutions.”

Damilola Fajuyigbe is Head of Scientific Engagement for the Middle East & Africa at Philip Morris International where she leads the company's regional efforts towards a smoke-free future.

Nigerian born and UK-raised, Damilola holds a PhD in Molecular Biology from King's College London and a B.Sc in Medical Biochemistry from the University of Leicester. She has published scientific articles in various high-impact journals.

Prior to her current role, Damilola served as the Head of Scientific and Medical Affairs for Africa at L'Oréal. There, she led scientific projects while constantly liaising between local and international teams in the beauty industry. One of her most impactful campaigns focused on reducing harm caused by skin bleaching practices.

Now, Damilola has taken her passion for harm reduction to Philip Morris International, where she strategizes the scientific engagement of the markets she oversees. She particularly hopes to drive change towards a smoke-free future in places where information may not always be accessible.

Throughout her academic career and many conversations with doctors, Damilola knows that fixing a health problem is a lot harder than preventing one.

Driven by her passion for improving public health outcomes, she has devoted her efforts to bridging the gap between scientific research and the general public.

Dr. Hugo is a trained medical physician and is registered with the Malaysia Medical Council. He practiced general community medicine in both major government and private hospitals in Kuala Lumpur, Malaysia before moving into multinational pharmaceutical companies including GlaxoSmithKline, Novartis, and AstraZeneca.

In these positions, he led and managed large teams of medical advisors and regulatory affairs associates for 14 years, in local as well as regional roles as a medical affairs expert. He also worked with leading researchers in late phase clinical trials and partnered with start-ups to bring innovative medicine from early development to commercialization.

Hugo joined BAT in February 2022 as the Regional Head of Scientific Engagement for the Asia Pacific and Middle East region, encompassing more than 13 countries. In this role, Hugo is responsible for collaborating with regional and local public health advocates to advance understanding and research in Tobacco Harm Reduction for Asia Pacific, Middle East & Africa region. Hugo was also a panelist in 2022 conference.

Joe Dunne has been involved in the Vaping industry for over 12 years and has been at the forefront on Vaping advocacy in Ireland. He has extensive retail experience and a great overall knowledge on all things vaping. He has been heavily involved in the vape regulation bill in Ireland this year and is a constant voice on the benefits of vaping to smokers.

As the Managing Director of a business in the vaping industry, Jamal is a visionary leader with a talent for developing innovative business models that aim to maximize profitability and drive bottom-line growth. Leveraging his extensive experience in global corporations such as JUUL Labs and PMI, Jamal continues to refine his skills in people leadership and is dedicated to transforming the organization into a flat organizational approach that empowers team members at all levels.

Despite the unique challenges posed by the complex regulatory and fiscal frameworks in each country, Jamal is committed to ensuring that the business operates in compliance with all local regulations and technical standards, while providing consumers with accurate and transparent up-to-date information.

Jamal prioritizes creating a supportive workplace culture where employees can thrive. He builds and leads teams to develop a loyal workforce committed to the long-term success of the business.

Overall, Jamal's leadership is characterized by his ability to balance strategic thinking with a people-focused approach. He recognizes that creating a workplace culture that values and supports its employees is essential for driving business growth and profitability in the long term, and he remains committed to this goal.

A word from Jamal:

"In my role, I appreciate the opportunity to face new challenges each day. Introducing a diversified portfolio of ENDS across multiple geographies, while leading an ambitious team of talents across is what makes the days count at ANDS. Collaborating with my colleagues and achieving collective success as a team is what makes this journey fulfilling and enjoyable for me."

Fred Roeder is a consumer advocate at heart. He has been working in the field of grassroots activism for over ten years. He is a Health Economist from Germany and has worked in healthcare reform in North America and Europe. One of his passions is to analyze how disruptive industries and technologies allow consumers more choice at a lower cost. He also loves researching how innovation makes our lives better.

Coco Li has over 10 years of experience in the marketing field with a deep understanding of the e-cigarette industry. Currently working as a marketing manager for the ELFBAR brand and mainly focusing on designing and implementing comprehensive brand and marketing strategies to create awareness of the company’s multiple brand activities.

Joe Dunne has been involved in the Vaping industry for over 12 years and has been at the forefront on Vaping advocacy in Ireland. He has extensive retail experience and a great overall knowledge on all things vaping. He has been heavily involved in the vape regulation bill in Ireland this year and is a constant voice on the benefits of vaping to smokers.

Before joining the ANDS team as the Director of Government Affairs, Public Policy, & Communications, Mohammad honed his leadership, management, and government engagement skills at the Jordanian Foreign ministry. He started as a diplomat and climbed the ranks from an Assistant to the Chief of Protocol to the Head of Consular Section in Jordanian embassies in both Cairo and Abu Dhabi, before finally landing the role as the Head of External Affairs (JOR & PAA) at Philip Morris International in Jordan.

His go-getter attitude helped him succeed in securing a differentiated Excise Structure for the company's Heated Tobacco product (IQOS) with a 78% reduction compared to conventional cigarettes. He also successfully managed to freeze tax increases on tobacco products in Jordan for two years in a row and headed the Anti-illicit trade and Ant-Diversion function in Jordan, resulting in more than three significant legislative changes in anti-illicit trade laws through his engagement with the Jordanian government.

Here is what Mohammad has to say:

“As a true believer in the role of novel tobacco and electronic nicotine delivery solutions; to switch smokers from conventional smoking to potentially reduced-risk products, advocating governments to discuss, understand, and act towards properly regulating these products, is at the core of my department - to allow smokers access to scientifically-backed nicotine replacement solutions.”

Known as one of the young self-made entrepreneurs in Indonesia. Currently build FOOM, tech-enabled consumer product start-up with a mission to aid adult smokers to move away from combustible smoking and encourage people to shift to a safer way of consuming nicotine.

Experienced FMCG, Retail & Director with several years working within harm reduction and brand development. Founder of the UK's largest specialist marketing agency.

Joe Dunne has been involved in the Vaping industry for over 12 years and has been at the forefront on Vaping advocacy in Ireland. He has extensive retail experience and a great overall knowledge on all things vaping. He has been heavily involved in the vape regulation bill in Ireland this year and is a constant voice on the benefits of vaping to smokers.

I have been involved in the Vaping industry since 2012, initially from owning retail stores to founding VapeTV (now The Vaping Group) in 2017. The Vaping Group is a multi-service marketing and sales agency specialising on the rapidly emerging market for vapour products. During the last six years, The Vaping Group has provided support in relation to brand activations, growth marketing, trade advertising, sales and fulfilment for many of the world’s leading vapour companies. The Group benefits from close connections to leading retailers and industry operators both in the UK and overseas, creating value by acting as a seamless extension to the teams of its clients.

Saim Yasin is the Director Marketing & Digital of Phillip Morris Management Services (Middle East) Ltd, an affiliate of Phillip Morris International (“PMI”).

In his role, Saim is responsible for strengthening the marketing and digital activities of PMI’s innovative scientifically substantiated smoke-free products and supporting the transformation of the business towards a smoke-free future across the Middle East.

Since joining PMI in 2009 as Management Trainee in Pakistan, Saim has held several commercial roles, including Portfolio and Strategy Manager in Hong Kong, Brand Manager in Germany and in 2016 Group Brand for Phillip Morris Japan. In 2017, Saim was appointed to the role of Manager Device Portfolio & Accessories RRP (Risk Reduced Products), responsible for IQOS Devices and Accessories planning and deployment, including the successful launch of IQOS 3.0 and MULTI in the market.

In his most recent role as Director Consumer Experience Acquisition, Saim played a pivotal role in driving Phillip Morris Japan’s acquisition engine. Among most recent notable deliveries was the launch of IQOS ILUMA in Japan, the first market globally to launch the latest and most innovative addition to the company’s growing portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products.

Saim holds an MBA from the Institute of Business Administration, Pakistan.

Sal Younis is an American from an Arab decent and lives in Los Angeles, California.

Sal carries 20 years plus of experience in sales & management and has been in the vape industry since 2017.

Sal witnessed the vape industry mature through the years globally and has attended, interacted and worked with clients in 30 plus different countries. In his personal life, Sal is an athlete that maintains a balanced lifestyle between his career and living a healthy life. This way he stays focused on growing in his career while maintaining a healthy life.

Before joining the ANDS team as the Director of Government Affairs, Public Policy, & Communications, Mohammad honed his leadership, management, and government engagement skills at the Jordanian Foreign ministry. He started as a diplomat and climbed the ranks from an Assistant to the Chief of Protocol to the Head of Consular Section in Jordanian embassies in both Cairo and Abu Dhabi, before finally landing the role as the Head of External Affairs (JOR & PAA) at Philip Morris International in Jordan.

His go-getter attitude helped him succeed in securing a differentiated Excise Structure for the company's Heated Tobacco product (IQOS) with a 78% reduction compared to conventional cigarettes. He also successfully managed to freeze tax increases on tobacco products in Jordan for two years in a row and headed the Anti-illicit trade and Ant-Diversion function in Jordan, resulting in more than three significant legislative changes in anti-illicit trade laws through his engagement with the Jordanian government.

Here is what Mohammad has to say:

“As a true believer in the role of novel tobacco and electronic nicotine delivery solutions; to switch smokers from conventional smoking to potentially reduced-risk products, advocating governments to discuss, understand, and act towards properly regulating these products, is at the core of my department - to allow smokers access to scientifically-backed nicotine replacement solutions.”

An experienced legal, regulatory and compliance department leader, Patricia I. Kovacevic’s career comprises leading senior legal and regulatory positions with FDA-regulated multinationals, including Philip Morris International and Lorillard, as well as partner roles with premier global law firms. At present she provides consulting services to the nicotine and FDA regulated industries through her consulting firm, RegulationStrategy and is General Counsel and Head of External Affairs for Cryomass Technologies Inc, a publicly traded U.S. technology and manufacturing company with patented technology in biomass/trichomes separation.

Her expertise includes senior management roles and leading multinational, cross-disciplinary teams, with focus on corporate law, FDA and EU regulatory, compliance, M&A, US and global food, drug, nicotine and consumer goods regulation, cannabis/CBD regulation, external affairs and the legal framework applicable to marketing, media communications, investigations, FCPA, trade sanctions, privacy, intellectual property, product development and launch. She also led cross-disciplinary teams engaged in scientific research efforts. Kovacevic served on various trade association bodies and conference advisory boards. She authored several articles on nicotine regulation, co-authored an academic treatise, “The Regulation of E-Cigarettes”, as well as various other papers, and is often invited as a keynote speaker or panelist before global conferences and government agencies public hearings. Kovacevic is an attorney admitted to practice in New York, before the U.S. Tax Court, before the U.S. Court of International Trade and before the Supreme Court of the United States. She holds a Juris Doctor (doctor of law) degree from Columbia Law School in New York and completed the Harvard Business School “Corporate Leader” executive education program. Kovacevic speaks several languages fluently, including French, Italian, Spanish, Romanian and Croatian. Patricia is open to serving on company boards.

Dr. Nveed Chaudhary is Chief Scientific and Regulatory Officer at Broughton. He has over 15 years of experience in the Next Generation nicotine products industry. His educational background includes a double Hons degree in Pharmacology and Physiology from University College London and a PhD in Respiratory Molecular Medicine from the University of Southampton. His goal has always been to reduce the burden that lung disease has on patients, society, and public health.

Dr. Hamed Jamal is the Founder and CEO of RACS QUALITY CERTIFICATES ISSUING SERVICES (RACS), an accredited and recognized worldwide quality conformity assessment body serving inspection, verification and certification requirements of clients throughout UAE, GCC, and worldwide, delivering high-quality services to help clients meet the growing challenges of quality and social responsibility. Simultaneously, he founded Holistic International Testing Services accredited from GAC (Gulf Accreditation Center), EIAC (Emirates International Accreditation Center and ENAS - Emirates National Accreditation System which is involved in verification, and testing services covering Chemistry, Microbiology and Molecular Biology, food, cosmetics, cigarette, tobacco, and vaping Laboratories.

HITS is a leading lab in testing and RD of product safety. HITS lab is accredited for vapes and e-cigarette testing and is introducing new methodologies to ensure vaping products safety. HITS work closely with authorities to ensure compliance of vaping products.

Before joining the ANDS team as the Director of Government Affairs, Public Policy, & Communications, Mohammad honed his leadership, management, and government engagement skills at the Jordanian Foreign ministry. He started as a diplomat and climbed the ranks from an Assistant to the Chief of Protocol to the Head of Consular Section in Jordanian embassies in both Cairo and Abu Dhabi, before finally landing the role as the Head of External Affairs (JOR & PAA) at Philip Morris International in Jordan.

His go-getter attitude helped him succeed in securing a differentiated Excise Structure for the company's Heated Tobacco product (IQOS) with a 78% reduction compared to conventional cigarettes. He also successfully managed to freeze tax increases on tobacco products in Jordan for two years in a row and headed the Anti-illicit trade and Ant-Diversion function in Jordan, resulting in more than three significant legislative changes in anti-illicit trade laws through his engagement with the Jordanian government.

Here is what Mohammad has to say:

“As a true believer in the role of novel tobacco and electronic nicotine delivery solutions; to switch smokers from conventional smoking to potentially reduced-risk products, advocating governments to discuss, understand, and act towards properly regulating these products, is at the core of my department - to allow smokers access to scientifically-backed nicotine replacement solutions.”

Fred Roeder is a consumer advocate at heart. He has been working in the field of grassroots activism for over ten years. He is a Health Economist from Germany and has worked in healthcare reform in North America and Europe. One of his passions is to analyze how disruptive industries and technologies allow consumers more choice at a lower cost. He also loves researching how innovation makes our lives better.

An experienced legal, regulatory and compliance department leader, Patricia I. Kovacevic’s career comprises leading senior legal and regulatory positions with FDA-regulated multinationals, including Philip Morris International and Lorillard, as well as partner roles with premier global law firms. At present she provides consulting services to the nicotine and FDA regulated industries through her consulting firm, RegulationStrategy and is General Counsel and Head of External Affairs for Cryomass Technologies Inc, a publicly traded U.S. technology and manufacturing company with patented technology in biomass/trichomes separation.

Her expertise includes senior management roles and leading multinational, cross-disciplinary teams, with focus on corporate law, FDA and EU regulatory, compliance, M&A, US and global food, drug, nicotine and consumer goods regulation, cannabis/CBD regulation, external affairs and the legal framework applicable to marketing, media communications, investigations, FCPA, trade sanctions, privacy, intellectual property, product development and launch. She also led cross-disciplinary teams engaged in scientific research efforts. Kovacevic served on various trade association bodies and conference advisory boards. She authored several articles on nicotine regulation, co-authored an academic treatise, “The Regulation of E-Cigarettes”, as well as various other papers, and is often invited as a keynote speaker or panelist before global conferences and government agencies public hearings. Kovacevic is an attorney admitted to practice in New York, before the U.S. Tax Court, before the U.S. Court of International Trade and before the Supreme Court of the United States. She holds a Juris Doctor (doctor of law) degree from Columbia Law School in New York and completed the Harvard Business School “Corporate Leader” executive education program. Kovacevic speaks several languages fluently, including French, Italian, Spanish, Romanian and Croatian. Patricia is open to serving on company boards.

Robert Naouss is an experienced multilingual communications & advocacy strategist with 17+ years of progressive experience in public and corporate communications, government affairs, media planning, and advocacy strategies, in addition to engagement campaign planning and execution, across the MENA region.