Sairah Salim-Sartoni BSc MSc CPsychol

Founder

Salim-Sartoni Associates Ltd
Sairah Salim-Sartoni BSc MSc CPsychol

Sairah started her career in the UK National Health Service in 2000. She is a qualified health psychologist and a stop smoking clinician with a 16-year track record of supporting smokers within the NHS stop smoking services where she earned a public health and wellbeing award for her successful clinic quit rates.

Due to the higher quit rates she witnessed with e-cigarettes in her clinics, Sairah went on to pursue a career in tobacco harm reduction working for a major multinational vaping company supporting the UK leadership team and then the scientific and regulatory engagement functions between 2018-23.

Currently Sairah is an independent smoking cessation and tobacco harm reduction consultant and advocate and supports clients in the THR space by combining both her corporate and public health knowledge, skills, and experience to achieve effective impact for her clients.

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