Warren Gell

Warren Gell is Sales and Marketing Director at Flavour Warehouse, one of the UK’s leading FMCG manufacturers in the vaping sector. He is responsible for the company’s commercial strategy across B2B and B2C channels, overseeing international sales, brand and product marketing, trade marketing, and category development. His remit supports the business’s continued expansion across the UK, Europe, and the Middle East.

Warren brings more than two decades of experience in FMCG and premium consumer goods, having held senior commercial roles that span sales, marketing, product, and category. Throughout his career, he has built a strong track record in opening new routes to market, strengthening trade partnerships, and aligning commercial functions behind coherent growth and channel strategies.

Throughout his career, Warren has worked with well-known British manufacturers such as Made in Britain, Portmeirion Group, Dartington Crystal, and Wax Lyrical, where he helped broaden export channels and elevate the profile of British-made consumer products in international markets.

At Flavour Warehouse, Warren leads the integration of sales and marketing disciplines to build a more unified commercial framework, enhance retail execution, and develop category value across both domestic and export markets. He is recognised for his strategic approach to commercial operations and his ability to bridge FMCG sales and marketing to support sustainable international expansion.