Christopher Russell, Ph.D. is a behavioural scientist and Director of Russell Burnett Research and Consultancy Ltd (RBRC), Glasgow, United Kingdom. Dr Russell leads the design, conduct, and reporting of perception and behavioural research studies of reduced-risk tobaccoand nicotine products, including electronic nicotine delivery systems (ENDS, vaping products), heated tobacco products, and modern oral products (e.g., nicotine pouches, film strips). RBRC’s studies are designed to inform regulatory evaluations of the potential impact of marketing a new tobacco/nicotine product on future tobacco use behaviour and population health.
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