We Already Have the Solution to Tackle Under-Age Vaping… And it’s NOT Flavour Bans

Strict enforcement backed up by tough penalties is the answer which will allow adults to benefit from the flavours which keep them off cigarettes.

One theme which regularly crops up is the totally false claim from the anti-vaping lobby that flavours were created by the industry to introduce children to nicotine.

Many journalists lap this up and are happy to run this irresponsible falsehood without giving it too much thought while remaining totally oblivious to the actual reason that flavours are a vital component of a product aimed at adult smokers.

The last thing a typical former smoker who has successfully switched to vaping wants to experience is a product that mimics the taste of tobacco.

My usual response is that ‘child-friendly’ flavours such as strawberry and watermelon are chosen because they specifically appeal to adults and I will often mention that I am partial to a fruit or even bubble gum flavoured gin.

The reality is that flavoured nicotine vapes help keep former smokers off cigarettes and without them we would soon see a decrease in adult vaping numbers and a reversal in the decline of adult smoking.

Our survey found that 83 percent of vapers reported that flavoured vapes helped them quit smoking and that is a statistic that simply cannot be ignored.

It also revealed that one-in-three vapers feared that they would return to smoking if the government caved in to pressure to ban flavours and this could see as many as 1. 5 million former smokers switching back to cigarettes.

This would be a disaster for public health policy

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