The Tobacco Product Prevalence Study (TPPS)

In determining whether a next generation tobacco or nicotine product should be granted a U.S. marketing authorization, FDA are assessing:

If the BENEFIT of the product to adults who smoke outweighs the RISK of the product to those below the minimum legal age of sale.

So, how many people in the United States are using your tobacco and nicotine products and are they benefiting or at risk?

For each next generation tobacco and nicotine product included in the study, TPPS data can quantify:

  1. The number of adults in the U.S. population who smoke who are potentially benefiting from use of the product
  2. The number of individuals in the U.S. population below the minimum legal age of sale who are at risk through use of the product

This data is critical in enabling FDA to evaluate the overall impact of the product on the whole U.S. population.

The next wave of TPPS data collection is scheduled for May 2025.

To secure inclusion for your brand’s products contact the TPPS Study Lead:

Dr Andrea Patton Ph.D.

email: [email protected]

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