Sairahis a chartered health psychologist and award-winning stop-smoking clinician with 20 years of experience within the smoking cessation and tobacco harm reduction sector.
She is currently the managing director of Salim-Sartoni Associates(SSA).
A passionate and effective category leader and expert,Sairah provides successful scientific/clinical engagement/project management/regulatory and external affairs support for the vaping industry in addition to providing category training to healthcare professionals onthe evidence base to decrease misinformation and increase confidence in vaping as a stop smoking tool.
More recently she has supported the onboarding of clients onto the Swap to Stop platform and is excited to be part of a national programme that focuses on giving the most vulnerable smokers in our society a potential exit from tobacco. She is an accomplished advocate and public speaker on tobacco harm reduction with the inspirational goal of leaving nonsmoker behind
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