Rex Zhang

Strategy Director

Shenzhen Smoore Technology Co. Ltd

Rex Zhang is the senior stratey director at Smoore, a global leading

atomizer maker. Zhang has a finance background and started his

multidisciplinary journey as an analyst at McKinsey and Company. His

unique analytics and entrepreneurial mindset had him moving from

analytic roles to trading. Zhang’s development and successes in complex

interconnected industries caught the eyes of Tencent and later

ByteDance, which recruited him to develop globalization strategies for

them. Zhang is now heading the global strategy at Smoore and the

marketing function at its vaping division, FEELM, where he is

spearheading Smoore’s mission: “Atomization makes life better.”

Rex Zhang will be speaking at the following sessions.

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