Ph.D. in Advertising from Communication University of China, currently working at Yunnan University of Finance and Economics and serving as the director of the Center for International Communication of Chinese Brands in South and Southeast Asia.
With 16 years of experience in research and consulting on tobacco brands, he is a well-known expert on tobacco brands in China.
He has provided strategic consulting and training services for cigarette brands under China Tobacco FuJian Industrial Co.,Ltd and China Tobacco YunNan Industrial Co.,Ltd for 10 years, and provided brand positioning and communication strategy planning for the heated non-burning brand "MC" under China Tobacco YunNan Industrial Co.,Ltd.
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