Bernard Juster

Senior Director, Product Design & Technology


An Electronic Engineer by training, Bernard manages the Product Design and Technology department at ANDS, a Dubai-based leading player in the vaping space.

Bernard has played key roles in the vaping industry since 2012. Bernard served as Head of Product Management in Green Smoke (Miami, FL), one of the leading first-generation electronic cigarette providers. Following Green Smoke’s acquisition by Altria in 2014, he served as Director of Future Technologies in Altria (Richmond, VA) for five years, where he led and participated in many innovative developments in the vaping space. After leaving Altria, and prior to joining ANDS, Bernard founded Cannopeia Ltd, where he invented and developed an innovative injection-based vaping technology with an investment by British American Tobacco (BAT).

Bernard is an inventor with over 10 patents in the vaping space and received an inventor’s award in Altria’s Annual Granted Patents event in 2017. Some of his inventions focus on technologies that increase the safety of vaping products via control of temperature and liquid flow using software algorithms.

Having worked with major tobacco companies that sell traditional cigarettes alongside reduced-risk products, as well as companies dedicated exclusively to reduced-risk alternatives, Bernard is a passionate believer in the crucial role of reduced-risk technologies in fostering a better world.

Bernard Juster will be speaking at the following sessions.

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