Aron is a leading expert in Next Generation Nicotine Products (NGP) with a focus on vape, heated tobacco, and novel nicotine products. As the founder of NGP Trends, Aron provides businesses with critical technical insights on the latest developments in these fast-evolving categories. His expertise helps companies drive consumer-centric product and portfolio development through monthly reports, consulting, and workshops.
Aron’s approach to this dynamic, technology-driven industry is to unlock consumer value from technology benefits. Supported by a dedicated team of NGP experts in product design, development, consumer research, intellectual property, and litigation, NGP Trends collaborates with its manufacturing partner to support businesses in developing innovative NGP products.
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