Disposables: Are disposables proving viable from a cost and environmental perspective?

Friday 17th June 13:30 - 14:30

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Are disposables a good option for adult switchers or are they an environmental and youth appealing time bomb? We will look at areas including availability, ease of use, responsible marketing and branding


  • John Dunne, Director General, UK Vaping Industry Association (UKVIA) and Managing Director of Dyflin Group Consulting


  • Atif Amin, Marketing Manager, MyVapery
  • Omar Fdawi, CEO, Xtra Disposable Vape
  • Coco Li, Elf Bar


John Dunne

Director General

UK Vaping Industry Association (UKVIA)

John has a strong background and reputation in the European e-cigarette industry, having held senior executive positions in some of the US and Europe’s biggest companies. As Managing Director of Dyflin Group Consulting, he advises many leading industry analysts, financial institutions and media organisations looking at the vaping and CBD sectors. John is also Director-General and one of the founders of the UK Vaping Industry Association (UKVIA), the UK’s largest vaping Industry association and has advised the UK governments All Party Parliamentary Group on Vaping as well as giving evidence before the UK Science & Technology Committee investigation into the Vaping industry and the Australian Parliaments review on vaping.

John regularly appears on national television, radio as well as national and international print media. John is a popular guest speaker at many of the world’s leading conventions.

Atif Amin

Marketing Manager


Atif Amin began with MyVapery in 2020 as Marketing Manager, with 10 year’s experience working in the United Arab Emirates. Previously he had been the Marketing Director at the agency where he managed strategic partnerships with Standard Chartered, Etisalat, General Motors, Mubadala to name but a few, with a big focus on social media, productions and corporate events.

Omar Fdawi


Xtra Disposable Vape

Omar is the owner of several vape businesses and brands – originally established in the USA. In the late 2016, he began to actively explore ways to make vaping more accessible to smokers and to provide a product that was easy to understand and use as a safer alternative to combustible tobacco.

In late 2019, XTRA was developed and launched in the USA and rapidly became one of the top 10 disposable brands in the market with the launch of the original 1500 puffs. Quickly, more flavors have been introduced and various forms of devices were also launched, including the award winning 800 Puffs MINI – which won best disposable vape device in last years Vaporound Awards 2021 held in Dubai.

With confidence in the rapidly expanding sector and the brand, XTRA ventured into the Middle East market in late 2020 with the UAE being the launch pad for XTRA range regionally

Between 2020 and 2022, several new devices have been launched to cater to specific segments of the market. These include:

  • Original 1500 Puffs
  • Rechargeable/Refillable 1500 puffs
  • Mini 800 Puffs
  • Twist 1500 puffs with airflow control
  • MAX 2500 puffs
  • Voltage 1500 puffs with voltage control
  • And recently the Flow 5500 puffs rechargeable

In 2021/2022, Key milestones included:

  • Officially registering the Xtra brand in the UAE
  • Obtaining ESMA certification for the Mini and Rechargeable – other variants are currently in the works
  • Launching the Xtra Salts range for its Rechargeable/refillable device
  • Expanding registrations into adjacent markets including: Kuwait, Lebanon, Jordan, Egypt, Saudi Arabia, etc
  • Finalizing TPD requirements for EU market entry and FDA Submissions

Today, XTRA disposables are recognized as one of the top 5 brands in the MENA market and available in over 20 markets regionally, 50+ markets globally - with millions of devices sold. Xtra Disposable devices can also be found in Licensed Vape Shops, Duty Free, Tobacconists and convenience stores/gas stations

In addition to XTRA, Omar is also owner of several independent vape shops in Arizona, Owner of Vape Mastering Distribution (UAE), G&Fire Distribution (USA) and the Kief Vapor Disposable Brand. He is a firm advocate of harm reduction and holds a high emphasis on quality ingredients, product R&D and overall QC.

Omar is currently based in UAE, Dubai

Coco Li

MKT Manager

Elf Bar

Coco has been engaged in the marketing field for more than 10 years, 5 of them in the vape industry, loyal but not rigid, served markets in many regions, such as Southeast Asia, North America, and Europe, and traveled to more than ten countries.

Formally because of her rich experience and enthusiastic work, the ELFBAR brand has become the most popular brand under the team's efforts.

Old people in this industry, but still young, continue to bring more vitality to the vape industry.


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